On Simchas Torah 5667 (1906) the Rebbe spoke very strongly41 against rolling up one’s beard. He told the tomim Shmuel Katzman, “You should obey this with kabbalas ol. ” And to the tomim Shmuel Yitzchak Beuder, a maskil [intellectual chossid], he used different words.
Years later, when the Rebbe was in Rostov, he again spoke about this issue (not rolling, but… ).42 “ Nu, these days [not rolling the beard] is truly a matter of mesirus nefesh , ” he said, “and to continually demand mesirus nefesh is very hard to do. ”